Attract Customers and Boost Sales With Effective Store Lighting in Manila, Philippines
Over the years, business competition has only intensified. Different brands are always trying their best to retain consumer attention by targeting all the senses of their target market. Physical stores use other elements, such as lighting and music, to encourage people to stay longer and eventually purchase their items.
Aside from influencing our moods, lighting can highlight architectural elements and product qualities. They usually catch people’s interests and direct gazes to a specific poster that indicates a sale or particular merchandise that just came out.
At Ecoshift Corporation, we can provide you with the LED fixtures you need. We are a trusted supplier with an extensive catalog of pin lights, chandeliers, pendant lights, drop lights, and more. Rest assured that we have reliable delivery services as well as replacement and refund warranties available.
Why Does Store Lighting in Manila, Philippines Matter?
Whether you have a small boutique or a large department store, lighting plays an essential role in customer engagement. Here are a few reasons why:
Store Lighting in Manila, Philippines Is a Part of Brand Strategy
Since they provide an additional communication medium, modern lighting options help enhance brand strategy. A perfect example of this would be cosmetic stores. These retailers usually place higher-end products on illuminated shelves to highlight the packaged item and make them look more attractive.
By emphasizing a particular item more than the others, you can help customers pick out specific merchandise from the range of things you’re offering. Accent lighting on lower shelves also helps catch the eye of casual shoppers, bringing their attention to something they would have missed without the added illumination.
Store Lighting in Manila, Philippines Affects Customer Buying BehaviorStudies have found that lighting situations affect how customers look at merchandise. Rather than brightness being the main factor that attracts people’s attention, researchers have found that the contrast of light and shadows in a shop proves to be the most effective in holding consumer attention.
Contrasting light highlights specific dimensions of products and helps move customers along the buyer’s journey. By hiring a professional to plan a comprehensive layout for your high-quality fixtures, you can create a customized lighting solution that matches your brand aesthetic.
How Do I Get Good Store Lighting in Manila, Philippines?
LED retail lighting can help you create an environment that makes shoppers feel welcome. These fixtures can draw people in, keep them focused, and guide them throughout your store. If you’re planning to create a lighting layout for your store or improve your current one, here are a few factors you may need to consider:
The higher the lumen of a bulb is, the brighter its illumination. The intensity of light in a space creates a specific effect that impacts the emotional state of customers who see and experience it.
Experts from the Lighting Research Center recommended that retail stores have ambient lights that measure 1.5 to 2.5 lumens per cubic foot. If you’ve already created a lighting plan and found that its total is greater than what is suggested, you can adjust your layout accordingly. On the other hand, if you realize that it’s lower than the advised amount, you may need to fill in some gaps with ambient lighting.
Luminous efficacy measures how well a lamp or bulb produces visible light with a certain amount of power. As a business owner, you should pay close attention to this aspect of the fixtures you purchase for your retail store as it indicates how long bulbs will last you.
You can verify the efficacy of a product by dividing its lumens by the watts it consumes. A bulb with a higher ratio of luminous flux to consumed power is more efficient. For example, one that emits 480 lumens and consumes 8 watts of power would be much preferable compared to one that emits 480 lumens at 12 watts.
Color Rendering Index
You must show products as they are, which is why you need to choose lights that do not distort colors. Purchasing high color rendering indexes (CRIs) is crucial since this measurement accurately assesses an object’s actual colors. The closer a light’s CRI is to 100, which is the CRI of daylight, the better the color rendition of whatever is under that light.
Your sales and customer satisfaction may be negatively affected if your products appear in the wrong shade while people in your store inspect them. You may see a rise in return or refunds transactions since buyers may only realize after they’ve purchased the item that the color is not what they expected it to be. For example, a red shirt may almost look orange, depending on your lighting.
Correlated Color Temperature
With a similar function to degrees in Celsius, correlated color temperature (CCT) describes the warmth of a source of illumination and is measured in Kelvins (K). This measurement indicates the hue and tone of light emitted by a specific fixture. There is no recommended CCT for retail stores as it all depends on the aesthetic you’re going for.
Light at 2000K-3500K is called ultra-warm or warm white and looks more orange or yellow. As the number increases from 3500K to 5100K, the color changes to more of a paper white shade known as natural or neutral white. Finally, if the figure reaches 5100K and above, the light will emit a bluish-white color known as cool white.
The color temperature you choose will primarily depend on the mood you want to create as well as the shopping experience you want to give your customers. Warm and ultra-warm lights are usually used by clothing retailers that want to make a laid-back and relaxed atmosphere where people would be tempted to stay longer in. This follows the logic that the more time you spend in a store, the higher are the chances of you buying something.
On the other hand, some groceries or appliance stores use natural light to showcase the range of products they offer. They also make sure that their interior is bright enough to have enough illumination to inspect the condition of an item before purchasing it.
Preferably with the help of an expert, you need to create a retail store lighting plan that effectively layers your accent, task, ambient, and decorative lights. The five-step, bottom-up lighting approach is one of the simplest methods that you can follow:
- Highlight Merchandise With Accent Lighting
- Brighten Workspaces With Task Lighting
- Encourage Interest With Decorative Lighting
- Fill In the Gaps With Ambient Lighting
- Review Your Lighting Plan and Repeat Entire Process Until Satisfied
What Is the Best for Store Lighting in Manila, Philippines?
Here is a list of lighting products you can consider for your retail store in Manila, Philippines: